McDonaldland (CN) 我去麦麦岛啦

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Campaign System
Key Visual, Typography, Packaging, Store Concept
2025

麦当劳8.8金粉节开启全球级的麦当劳营销方案，把 McDonaldland (麦麦岛) 带回大家视野之中，在童年回忆之上，创造更多快乐回忆。

从限时可乐杯的设计，麦粉们收到的限定邮册，到餐厅空间互动的视觉设计，活动期间从线上到线下，进行了全方位视觉全案设计。

项目视觉设计以国际版McDonaldland企划为基础，进行中文版设计与中国市场的宣传物料设计。

McDonald's 8.8 Golden Fan Festival launched a global-caliber marketing campaign, bringing McDonaldland back into the public eye and building upon nostalgic childhood memories to create new moments of joy.

From limited-edition coke cup designs and exclusive stamp albums gifted to McDonald's fans to interactive store design, the campaign delivered a visual design system across both online and offline touchpoints throughout the campaign.