WTF NYC Souvenirs
WTF NYC is a souvenir brand that captures the true personality of New York City.
WTF NYC aims to create souvenirs with high quality and sophisticated design. Inspired by the everyday stories and overlooked details of urban living, WTF NYC designs products that resonate with people in the city, redefining souvenirs with a touch of humor and a sense of belonging.
The visual of the brand intends to present the quirkiness, the humor and the quality of the products. The elegant approach to the visual language creates contrast to the aggressive graphic and name, which also emphasizes on the sarcastic character of the brand itself.